It's Brown Wot Lost It!

Murdoch's Sun has come out to shine on the Tories with an election: "Bye Bye Gordon". "After 12 long years in power, this Government has lost its way. Now it's lost The Sun's support too," screams the Sun. What a way to rain on Brown's parade.

The mighty Murdoch empire in the shape of the Sun is throwing its weight behind the Conservatives with an editorial which delivers a damning indictment of New Labour failures.

The Orange Party could not agree more, pointing out earlier today the 'underdogs' biteback would be toothless. Now the underdogs are dead dogs without the Sun to suck up to.

Instead of coming clean on a decade of failed policies, promising to put things right, deluded Brown tried in on with the 'underdogs' line, attacked the Tories and left weary delegates with a taste of his usual arrogance and petulance.

The Sun helped win it for Blair in '97 and lose it for Kinnock in '92 with the headline: "If Kinnock wins today will the last one to leave Britain, please turn off the lights", prompting the headline the following day: "It's the Sun Wot Won It". The Sun is hoping for a hat-trick.

The fag-end government with a doomed dead man walking has nothing left but a copy of the Sun for comfort. New Labour has lost it. Get over it.

Murdoch's support for Cameron's Tories should come as no surprise, only the timing, supposedly months away from the election. The Dirty Digger has been pulling back since pal Blair left the fold.

The Sun has been banging the drum for Dave since last year's Tory conference. Flashback: October 2, 2008: The Sun Shines On Cameron

The Sun has captured the public mood. Murdoch backs winners not losers. The Mighty Mogul is playing follow the reader, supporting the Party and person wot sells newspapers.

Now Cameron has to come off the fence. Talk the talk, walk the walk, stand - and deliver a real alternative.

Hat tip: Nick Robinson who very kindly held up the Sun front page for all the world to see - on the BBC 10 o'clock news. So that's Robinson and Marr in the reservoir dog's dog-house.