Brown might as well start packing his bags - it's all over bar the shouting and the voting - the Sun has called it for Cameron.
In a fiercely worded editorial, Murdoch's newspaper has finally nailed its Cameron colours to the mast after a conference speech which received (almost) universal acclaim.
The Sun leader chimes with many of the views expressed here yesterday, that Cameron does indeed have a plan to be prime minister and is ready to govern.
But while many still suspect a vote for Cameron is a vote against Brown and New Labour, the Sun is in no doubt that Cameron is the man to lead the nation.
And it would be the nation - there is no way Cameron's Conservatives can make any inroads in SNP Scotland.
But the Sun has no such doubts - he's the man and he's ready, willing and able:
"This was a powerful, coherent speech, addressing hard economic questions with sensible solutions ... Far from looking like a “novice”, Mr Cameron delivered the most confident and compelling speech of the political season ... But with this nail-hammering performance, he showed he is more than qualified to give it a try."
You could see it coming. Sun leaders and editorial comment have been getting more and more fiercely critical of Brown and his government.
But this is not about Brown or any of the smug arrogant prats that make up his government. They deserve derision. Any leadership challenge from anyone, except Cruddas, would make no difference to this doomed Party.
The mythical 'man on a bus' is replaced by 'Sun readers' but the outcome is still the same. Anyone who thinks the Sun doesn't matter is either naive or too blinkered with Party loyalties.
Murdoch was the man who boasted he clinched it for Blair when the newspaper finally came out in support in the 1997 landslide election and Blair left us with his hand of history on our shoulders. Just pray the Sun doesn't make that same mistake again.
But for many voters in England, with the Sun and the Times, it will be a case of follow my leader.
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