A government propaganda drive to try to take the heat off the busted economy kicked off, with some clever spin trying to put the frighteners on people over immigration, to make ministers appear strong while the whole economy is falling around their ears.
The distraction worked, for a short time, before it back-fired as people tried to work out what new immigration minister, Phil Woolas, was getting at, when he told The Times yesterday immigration would become "extremely thorny" if people were losing jobs.
But then, what he actually said, in terms of policy, was nothing much at all. Sure, there was a vague line about capping the UK population below 70 million in years to come, picked up and ran with by much of the media at first as some major policy shift. But the rest? And why raise an immigration debate now of all times?
This is all part of the pathetic attempt by Brown and his vast army of spin doctors to try to show the government will be doing something about that real economy which is crippling people's lives and deflect away from the decade of New Labour false and failed boom that got us into this mess in the first place.
The whole decade of boom was on the back of slave labour brought over by the Blair government, with no controls, to prop up the country and help create the false feel good factor for the lucky ones.
But in the dark and dirty underbelly, people were slaving away in appalling conditions for a meagre wage at the disgusting jobs no one else wanted to do.
To achieve the grand plan of keeping kids in school and further education for longer, to stop the NHS from collapse, to get cheap food in the supermarkets, to clean up the filth on the streets, that all meant someone had to be brought in to do the crappy jobs that no one else wanted to do.
People from African, India, Eastern European and the Far East were enticed over here with a promise of a promise land, or to escape abject poverty and that was put around as some kind of magnanimous and philanthropic New Labour gesture.
But the promised land turned into the devil's kingdom as they were forced into the reality of working in food processing factories, sweat shops, hotels and restaurants, on the land and to clean the shit up in hospitals.
Now, after years of enticing people over here, the government slaps them in the face and turns round saying, thanks guys but we don't need you any more. What an insult.
The myth of an overcrowded islands raises its head too. These islands are not over crowded. Immigrant labour is forced to live in ghettos created by the warped idea of New Labour multi-culturalism. A euphemism for packing the labour force into tight pockets where the labour is needed, out of sight of the political and media elite.
There's plenty of land but it is owed by the big landowners, the Crown and the MoD. Better to keep it all for shooting parties, playing soldiers and a playground for New Labour's new rich.
And what on earth is the point of an immigration policy which just caps the number of people coming into this country. It can only apply to outside the ever expanding EU. It may be a sensible idea now but no one wanted to think of it before.
What is the point of such a policy when the government hasn't a clue how many people actually leave the UK after coming here on short term work permits to do the dirty jobs and act as cash cows for the colleges.
Counting the heads of people leaving the country was abandoned. Without an adequate entry and exit policy and tighter border controls, the whole idea is pointless.
Expect more of this spin, as the government tries to look tough on bust but of course, not on the causes of bust. And next up, expect a couple of planted feel-good stories to reassure voters over public services.