Beleaguered Brown's sparse news conferences should come with a government health warning. The struggling Supreme Leader was on the ropes with ropey replies to hungry hacks baying for blood.
Opening salvos about that "letter" showed no signs of abating, carried over the usual 24 hour news cycle. No wonder spinners are spooked. A sorry spectacle signalling the dying days of a fag-end government.
Brown's personality once again has become the story, despite New Labour lackeys trying it on with a sympathy card and attacks on the Sun. Whipping up pity does not win votes.
First Mandy then Brown mouthpiece Whelan have been wheeled out to call all the kettles black, pushing the line that Brown is being unfairly 'smeared' by an election mode Sun.
Instead of shutting down a damaging story, Brown floundered without answers which would appease a public firmly on the side of a mum who has lost her soldier son.
The Sun's transcript of Brown's phone call to an angry and distressed Jacqui Janes shows a woman genuinely insulted by the letter and concerned over the lack of equipment for troops. And that makes a mockery of all the political fancy talk of "listening to the people".
The Orange Party said yesterday - the only view that counts is that of a grieving mum. Not the Sun nor a Downing Street dirty ops brigade trying to flood newspaper comments pages with the 'line to take'.
The pressure at Bunkered Brown's news conference - the only one in four months - was relentless. Afghanistan and mixed messages over 'mission' creep showed up the woeful lack of a compelling case for war and the presence of troops in the Afghan killing fields.
Is Kelly being stitched up over MPs' expenses? A vulnerable UK AAA credit rating? Unchecked immigration? Water off a duck's back. Buried deep was a question on a Downing Street petition calling for Brown's resignation. Buried somewhere was a significant policy announcement over the NHS.
A Party which cannot get a policy message across is doomed to failure. Shallow, insincere Blair could play the crowds, deal with a hostile press and capture a public mood.
The party game of will the Party dump Brown raised its predictable head, with Miliband’s apparent decision not to be seen as a rat deserting a sinking ship for Brussels.
Some have intimated Miliband made the decision over the EU foreign minister job all on his lonesome for the sake of his family. What rot. He'd jump at the job given half a chance. Both PMs call the shots here. For whatever reason decided in smoke-free rooms, Bananaboy is tied to Pussycat Peter's apron strings and at the PMs' beck and call.
Does that mean Mandy will finally cast off Brown like an old boot and make his move with a Miliband? And is Boney Blair still in with a chance as president of the EUSSR?
Whether it's the 'letter', Afghanistan, the economy or another fine mess, these are all messes of Liability Brown's own making. A man convinced of his own rectitude, bent on screwing up the country before the new lot get their feet under the table.
As Oborne pleaded: You may be doomed Mr Brown but stop dragging us down too:
"Gordon Brown's only motivation in office now seems to be to try to guarantee that Britain is ungovernable if Cameron wins power. Not only is this tactic reckless and shameful, it means that the British people will pay a devastatingly high price for the last six months of Brown's profligate government."
Watching a wounded dog die is not a pretty sight. Someone must put him and the country out of their misery. The questions remain: who, what, where, when, how? Or maybe why bother, when the old dog of a New Labour project has reached the end of its life.
Mid picture: Sun front page