How can the McCain camp rain on Obama's parade and divert attention away from the Democratic convention (DNC) in Denver and keep up a presence in the media? What they came up with is a cross-over ad and a stroke of genius.
By exploiting the growing tension between the Clinton and Obama camps and the rift between delegates at the DNC, with a cross-over ad from one of the delegates.
Debra Bartoshevich, a Wisconsin DNC Delegate, opposed Obama's nomination and was under fire from her own party for her criticism of the Chosen One.
This is how she appears in the McCain ad, which has already notched up more than 100,000 hits on YouTube.
There's growing anger that the Democratic leadership has blatantly ignored a large part of the party and alienated Clinton supporters.
As he prepares to sell his 'dream', packaged up like soap powder, tensions are boiling over between the two camps, with the Politico website, among others, reporting the mistrust and resentment.
The frictions will come to a head with the thorny issue of Clinton's name down on the roll-call vote for nomination and whether she'll release her delegates to Obama on Wednesday.
And, looming in the background, is a US lawsuit, filed by a Clinton supporter, designed to halt Obama's bid for the presidency and nomination.
Reports surfaced last week that Debra Bartoshevich, had told the Wisconsin Journal she would vote for Clinton at the convention and McCain in November. The Republicans didn't waste any time as the presidential campaign is increasingly being fought on the internet.
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