Friday, March 26, 2010

Policing Spinners Caught With Pants Down

Government 'good news' spinners have been caught with their propaganda pants down, forced to pull a misleading policing puff after advertising watchdogs banned blatant bullshit over bobbies on the beat. All part of a pre-election spending splurge at the taxpayers' expense.

The dodgy policing ad was all over the airways with all the deceit of a double-glazing salesman. A blatant bid to flam up a failed fag-end government with taxpayers' cash.

Spin it out. Use taxpayers' cash to bankroll propaganda. Cash-strapped New Labour's plan to capture, control and dominate the media with public cash.

Now a £5m home office advertising campaign highlighting one of New Labour's key election policies is to be banned by the advertising industry watchdog, according to the Guardian.

The advertising standards authority has told the home office that its television adverts highlighting the government's "policing pledge" - that neighbourhood officers can now be expected to spend 80% of their time on the beat - is to be banned with immediate effect.

In a leaked adjudication, the ASA says the ad breaches its "legal, decent, honest, truthful" code because it is misleading on at least three counts. But that still leaves the misleading message planted on the mind.

The shameless New Labour spending splurge with blatant party political propaganda dressed up as public information has long been a bugbear of the Orange Party. New Labour has continued to highjack the airwaves, as part of the sham to prop up a 'good news' feel good factor.

Spending on biased and misleading bids to blow the trumpet for failed New Labour policies with backdoor electioneering jumped by almost 50% during the past four years, costing taxpayers' a record £214m.

Figures from advertising budgets monitor, Nielsen, shows the extent of the sham. The government spent £145m in 2006, rising to £160m in 2007 and £193m in 2008. In New Labour's 1997 heyday, spending was just £45m.

State advertising was £13 million in December - yet surged to £34 million last month.

Fraser Nelson noted in the Spectator that the government has unleashed "the biggest propaganda spend in British history with a mass propaganda splurge to rig the election."

Brown and his ministerial cronies are clearly planning to use every trick in the government book and squeeze out every ounce of taxpayers' cash in their dying days of failure and fudge.

Ofcom was already investigating complaints over the home office’s “policing pledge” TV advert. Undermined by a home office adviser and former police federation chairman, who said officers were overloaded with red tape and so spent an average of just 13.6% of their shift on the beat.

The ASA said the ad was misleading because while it said that 80% of officers' time would be spent "on the beat", it did not make it clear this included, er, duties other than patrolling the streets. What a farce.

And the ad did not make it sufficiently clear that the "pledge" doesn't apply to all 140,000 police officers in England and Wales - only the 13,500 neighbourhood constables and 16,000 community support officers in neighbourhood policing teams. What a con.

The struggling Supreme Leader and his jumped up home secretary, Johnson, had placed New Labour's crime and justice policy at the centre of the election campaign, highlighted the neighbourhood 'policing pledge'.

The now banned film was part of a TV, radio, press and online campaign launched last November, with a leaflet drop to more than 6m households in 60 areas across the country. Fiddled figures are used in New Labour campaign leaflets.

Ministers have been ratcheting up spending on ‘good news’ like there's no tomorrow, conjuring up upbeat messages of spring optimism as a well-entrenched New Labour marketing tool.

But using taxpayers cash to fund a series of high-profile adverts to trumpet the success of New Labour policies has led to complaints of bias and misleading the public.

Last year Balls' bloated bullshit department spent £2.7m advertising a new diploma, claiming it was “accepted by all universities”. Only to have the advert pulled in October when it emerged that not all institutions recognised the Mickey Mouse qualification.

The recent government advertising blitz has the Directgov 'government information service' at the centre of the sham. Political propaganda by a Party using public funds to boost its general election campaign.

Fiddled policing figures, discredited diplomas and climate-change con ads - all pulled for pulling the wool over the eyes of the public.

After 13 years in power, the arrogant government now firmly believes it is the state, with a compliant civil service at its beck and call.

For Shameless Brown and his spinning government, the tools of the state are just weapons in the election war to push party political propaganda. All paid for by the taxpayer.

Mid graph: Spectator

Update 4pm: Tories are demanding Brown retracts the misleading New Labour policing campaign literature.

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